We are Richards, a full-service marketing communications firm, that call Cleveland
home. Our clients, their customers and our communications are definitely global.
What’s more, our unique business model enables us to provide clients with world-class
services precisely as needed, anywhere they’re needed. We have been successfully
doing business since 1981.
> Full service, we can deliver what you need.
> Global, you can get it anywhere.
> Flexible, you get exactly what you want.
We get results.
Our Capabilities
As a full-service marketing and communications firm we can deliver anything you
need and much more. Just ask.
DIGITAL MARKETING
Websites, internet-based interactive content, social media, e-commerce, html email,
mobile content and other forms of digital marketing. Website analytics, management
and hosting.
TRADITIONAL MARKETING
Advertising, brochures, direct mail and a variety of traditional print support collateral.
PLANNING, POSITIONING & RESEARCH
Strategic planning and positioning using our ‘message mapping’ methodology. Primary
and secondary market research and analysis. Brand and product development along
with detailed creative strategy.
SALES SUPPORT
Sales promotions, sales meetings and inquiry and lead response programs. Creation
and execution of point-of-sale materials, environmental graphics, tradeshow booth
design, tradeshow graphics and signage.
MEDIA
Media evaluation, planning, negotiation and analysis for traditional, digital and
social media.
PUBLIC RELATIONS
Public relations, planning, writing and placement with utilization of alternative
media and cross-promotional strategies.
CORPORATE IDENTITY
Using ‘Planning, Positioning & Research’ to create a unique identity or brand.
Development of positioning statements and taglines. Creation of corporate identity
guidebooks to ensure proper implementation.
PACKAGING & DISPLAY
Launch brands, brand extensions and re-branding of products. Engineer and develop
freestanding permanent displays, corrugated promotional displays, counter displays
and shelf system displays.
BROADCAST
Concept, write, cast, direct, produce and edit radio and television spots, promotional
and informational DVDs and internet video content.
We connect with your company and your brand.
We engage your customers.
We create work that gets results.