Richards rebrands Gilmour Academy

At Richards, brand creation begins with our Message Map process. For Gilmour Academy, we worked through a series of questionnaires and roundtable gatherings with key administrators and faculty to determine Gilmour’s value propositions and positioning theme.

Our recommendation was to position Gilmour Academy as a school where students are inspired, not only by critical thinking in the classroom, but by their connection with faith. Ultimately, Gilmour students are inspired to make a difference in their world.

Gilmour Academy – Where Inspiration Happens is being rolled out by Richards through print ads, direct mail, and social media. The campaign is extended by use of environmental graphics that include indoor/outdoor banners throughout the Gilmour campus and graphic treatments for Gilmour vehicles.

Our Message Map process identified the value that Gilmour students and their parents care about, and has defined the direction for Gilmour’s marketing communications for the future.