Our Model

The Richards model for what makes an effective marketing partner works like this. As tactics emerge and evolve, our internal senior-level talent call upon strategic alliances with global media companies, digital marketing firms, public relations specialists, research groups, exhibit builders, event producers and packaging manufacturers. We partner with award-winning writers, the best photographers and solid production companies to deliver on our promise – creating advertising, marketing and digital communication that will resonate with your customers.

The beauty of this incredibly flexible approach is that you don’t pay for anything that you don’t need.

Today's Market

Consumer marketing is fast and furious. Ad campaigns, sales promotions, product packaging, everything needs to be conceived, tested and produced in time to meet deadlines that are closing at Internet speed. We get it. We’re on it.

Business-to-Business marketing is target-specific. Who are the recommenders, the decision makers, the obstacles? We find them, understand them, engage them.

The Process

For most of our clients, our process begins by developing a marketing communications plan. It works something like this:

Phase I
Business Strategy Development
Client Immersion, Market Analysis, Marketing Strategy Development, Message Mapping

Phase II
Creative Concept Development and Planning
Strategies and Tactics, Timing, Media Planning

Phase III
Implementation
Production, Placement, Measurement

Even for simple projects we prefer to have a plan, a direction, a goal. We ask a lot of questions in order to find the one true answer.