Case Study
Samaritan Medical Center Wayfinding Project
Richards was tasked with rebranding and wayfinding for Samaritan Medical Center, transitioning from its original brand to the UH brand. This covered a network including ambulatory centers, physician offices, and the main hospital.
The Challenges
The project presented several key challenges:
- Complete Rebranding: Transitioning from the Samaritan brand to the University Hospitals brand across multiple facilities.
- Consistent Branding Across Diverse Locations: Ensuring consistent branding and wayfinding in over 14 locations, including physician offices, ambulatory centers, and the main hospital.
- Complex Wayfinding Needs: Addressing intricate wayfinding requirements for both exterior and interior spaces.
No items found.
No items found.
The Approach
- Comprehensive Brand Integration: Implementing the University Hospitals brand in all signage, from exterior monuments to interior wayfinding graphics.
- Varied Signage Solutions: Creating diverse signage elements, including ceiling way signs, room signs, and donor graphics.
- Enhanced Clarity and Accessibility: Designing signage to highlight previously underemphasized areas, improving overall navigation and accessibility within the facilities.
The Results
The outcomes of the project were:
- Seamless Brand Transition: Successful integration of the University Hospitals brand across all facilities, replacing the original Samaritan brand.
- Unified Branding Across Multiple Locations: Achieved consistent branding and wayfinding across a network of different healthcare facilities.
- Improved Navigation and Wayfinding: Enhanced wayfinding experience for patients and visitors, with clear, comprehensive signage both indoors and outdoors.
This project demonstrated Richards' capability to manage large-scalewayfinding and branding projects across multiple healthcare facilities. Ourexpertise ensured a seamless transition and consistent branding, significantlyimproving the patient and visitor experience at the UH Samaritan Medical Centerand its associated locations.
No items found.
Project gallery
No items found.
